About NEIA

David Gould


David Gould, Research Director, Corporate Development, Monotype

David has over 25 years’ experience in the software industry with various roles from software engineering/management to product marketing/management. While in his current position at Monotype, David has performed numerous market research activities including market/ecosystem analysis, segmentation analysis, competitive analysis, persona development, as well as strategy and business planning for existing and new products. David helped to establish and coordinate successful thought leadership academic-research projects in partnership with the MIT AgeLab on typeface design and glance-based legibility. More recently, David is part of a small research team inside Monotype that is dedicated to delivering and supporting research efforts (both primary and secondary) in support of strategic planning and corporate development.

David is very excited to be part of the NEIA board and hopes to contribute as well as learn a whole lot about a field he is diving much deeper into these days. In addition to spending time with his family, in his spare time, David enjoys bike riding, skiing and playing the drums.



Susan Barnett, Manager, Marketing Research, Dodge Data & Analytics

Susan has been working in the market research field for over two decades. She currently manages studies for a wide variety of construction-industry clients to explore brand equity, customer satisfaction and new product development, among other topics. She also oversees internal research efforts that support decision-making on new product development and changes to existing products. Prior to joining DD&A (formerly McGraw Hill Construction) in 2005, she managed studies of consumers, advertisers and merchants at The Boston Globe. She began her research career at Abt Associates and Louis Harris & Associates. Outside of work she enjoys spending time with family, hiking, skiing and travel.

Cory Mann

Immediate Past President

Cory Mann, Principal Consultant, Cory Mann Market Insight LLC

Cory Mann is Principal Consultant at Cory Mann Market Insight, LLC. She helps B2B vendors and service providers launch and grow through insight into customers, channels and competitors. Cory has over 15 years experience in marketing consulting, including five years at Gartner serving technology vendors, later as head of market intelligence at Kronos Software, and in her own practice since 2007. She has an MBA from the Kellogg School of Management at Northwestern University, and a BA from Dartmouth College.

As a small business, Cory works with a team of freelance research specialists, embracing a “zero overhead” model. You’ll often see her hanging out in the nearest coffee shop, tethered to her skype headset and hogging the nearest electrical outlet. She is considering exploiting child labor as her kids enter the teen years.

Director of Communications

Joe Lanzetta, Vice President, Lieberman Research

Joe Lanzetta has over 25 years of experience designing, exe­cuting, and interpreting research, evenly split between client and agency. His work spans both consumer and business marketing insights domestically and internationally. He has a strong statistical background with emphasis on multivariate analysis and customer choice modeling. He has a passion for identifying customer need and developing competitively differentiated product addressing those needs and adding value to those producing them. Academic accomplishments include an MBA in Marketing and Finance from Rutgers University, an MA in Applied Psychology from Stevens Institute of Technology, and a BA in Psychology and Mathematics from Providence College.

Outside of work, Joe is an avid outdoor enthusiast, road biking, hiking, rock climbing and skiing.

Director of Outreach

Andy Adelson, former CEO of Azure Research

Andrew Adelson has a 25-year career in market research, starting as a caller and rising to researcher, analyst, consultant, project manager, account manager, business development, management and executive roles. Most recently he ran Azure Research Services, a 300-person global provider of data collection and processing services. At Azure, Mr. Adelson’s started a US sales force, operations and clients. He also initiated advanced data solutions services, expansion into Africa and APAC, overhauling the company’s branding, website and marketing, implementing a reporting system for sales and finance, and attending and participating in industry events and associations, such as the MRA.

A few select accomplishments from earlier in his career include landmark projects for IBM, Intel and the United States Postal Service, writing articles published by Quirks and similar periodicals as well as numerous research reports, pioneering the combination of CATI and on-line research, creating an ROI research tool and methodology which was widely adopted by IT research and consulting firms, and more.

Director of Events

Heidi Alpren, HIA, PRC – AVP, Market Research, Gen Re

Throughout her 20+ year career in market research, Heidi has managed a variety of successful projects, ranging from benchmarking studies to consortium-based surveys. In her current role at Gen Re, she oversees a leading annual Market Survey for the Life insurance industry, has served as co-editor of a comprehensive Fact Book, and gained extensive experience working with customer satisfaction and claimant research. Prior to her tenure at Gen Re, Heidi worked in the research department at Unum, and as an Account Executive at a local FOX television affiliate. During her spare time, she enjoys being actively involved in community volunteer work. Heidi received her BA degree from the University of Maine.


Director of Sponsorship

Angela McCue, Senior Manager of Field Operations, Applied Marketing Science

Angela has been working in market research for over six years. She began her career at Kadence International and most recently worked as a Senior Insight Executive, where she has the chance to work on several types of projects involving hands-on work with all the components of the projects themselves including the proposals and research development to fieldwork, analysis and report writing. Her experience at Kadence was broad, touching every point of qualitative and quantitative research.

Currently she is the manager of field operations and is responsible for all aspects of the data collection requirements for Applied Marketing Science’s primary research projects both in the U.S. and internationally. She works with field agencies to collect specific project data and maintain the integrity of sampling sources and procedures.

Outside of the office, Angela likes to read, travel, play almost any kind of game, and bake for friends and family. One of her favorite things to make is coconut macaroons and when travelling she loves getting the chance to try new and exotic fruits.
jane mount

Director of Finance

Jane Mount, President, Libran Research

Jane Mount, President of Libran Research & Consulting, has been a passionate marketing researcher for more than twenty-five years. During that time she has had the good fortune to make an impact on many of today’s most cherished brands. Her efforts have often been focused on advertising development, brand identity, product development, customer experience and shopper insights. Prior to managing her own consultancy, she was President of Digital Research, Inc., Research Director for Hannaford Bros. Co., Global Research Officer for Philips Lighting Company and Research Director for Nabisco. A vibrant qualitative moderator, Jane is also a sought after speaker on issues of new media techniques in Marketing Research.

Jane has a BS from Lehigh University and a MBA from Seton Hall University. She is a graduate from the AMA School of Marketing Research at Notre Dame as well as the RIVA Institute. Jane has her PRC certification from the Marketing Research Association. She is a member of QRCA, AMA and MRA.

Jane also serves on the PRC review committee of the MRA, as well as the Industry Relations Committee of QRCA.

Jane lives in Scarborough, Maine where she is also mom to two busy teenagers.



Gayle Bendoris – Email Marketing
Peter Van Wert – Email Marketing
Ken Berry – Website/Content Manager
John Sutter – Website/Content Manager
Partner at MIDIOR Consulting


Cheryl Dale – Associate, Outreach Committee
Matt Freitag – Associate, Outreach Committee


Kristina Follett – Social Events Manager
Judy Fishman – Speaker Manager
Manisha Sharma – Print Materials Manager
Eileen Bruen – Research Rendezvous Manager
Kathy Ciampa – Research Rendezvous Manager
Lisa Bolduc – Event Survey Volunteer
Marissa Valente – Event Survey Volunteer
Jessica Goodreault – Materials Reviewer
Jessica Zarella – Site Manager


Kathleen Sands – Sponsor Volunteer


Robert Goldberg – Luminary Speaker Taskforce Volunteer
Shannon Smith – Bylaws Taskforce Volunteer

Past Presidents

  • Cory Mann
  • Owen Jenkins
  • Marcy Updike
  • Kathryn Korostoff
  • Ryan Barry

To become an official member of the New England Insights Association, join the national Insights Association and specify that you’re in the New England Chapter. Full members get some benefits over non-members. Click the button to the right to become a member.

You’re welcome to join the NEIA mailing list and will still have the opportunity to attend all NEIA events. Click the button to the right to join the mailing list.

Insights Association, New England Chapter, Inc.
Revised June 2017


SECTION 1. The name of this organization shall be the Insights
Association, New England Chapter, Inc. (hereafter, “New England
Insights Association”), a not-for-profit corporation incorporated under the laws of the State of Massachusetts.

SECTION 2. Chapter shall maintain an office within the State of
Massachusetts, and at such other places within or without the State of
Massachusetts as the Board of Directors may determine from time to time.


SECTION 1. The purposes of New England Chapter shall be the same as those of the Insights Association, Inc. (hereafter “IA”), and as stated in the Articles of Incorporation of New England Chapter.

The purpose of the Chapter shall be:

a) To promote and maintain high standards of professional competence and integrity in marketing research;
b) To advance the interests of and promote cooperation among its members;
c) To increase the public’s knowledge and appreciation of the methods and aims of marketing research;
d) To acquire and disseminate among its members information regarding education, training, legislation and business conditions in the industry that will assist them in conducting their business;
e) To represent marketing research interests before federal, state and local government bodies; and
f) To perform such other services for its members as shall be permitted by law and the bylaws of this chapter.


SECTION 1. Classification. Classification of membership shall be consistent with the National Bylaws.

SECTION 2.  Application.  A person or company may become a member by: a. submitting an application on a form prescribed by the Association and by meeting all other qualifications set forth by the National Bylaws.

SECTION 3. Individual Voting. Each single member of the chapter or representative of a Multiple Membership in good standing shall be entitled to one vote in the affairs of the Chapter with the exception of a Student Member. Student shall have no voting rights.  Proxy voting is permitted.

SECTION 4. Good Standing. Any Individual member in arrears in the payment of dues and assessments shall not be a member in good standing.

SECTION 5. Fees, Dues and Assessments. Dues and Assessments shall be consistent with the National Bylaws.

SECTION 6. Loss of Membership

a) Failure to pay dues, fees, and assessments or any other financial obligations owed the Chapter within 90 days of billing shall constitute the basis for automatic suspension from all rights and privileges of membership. Failure to pay dues, fees and assessments or any other financial obligations owed the Chapter within 120 days of billing shall constitute the basis for automatic termination of membership.

b) A member terminated from membership for failure to pay dues, fees and assessments, or any other financial obligations owed the Chapter may be readmitted to membership within a year from date of termination without penalty or admission fee if all outstanding financial obligations to the Chapter have been paid, and the former member is otherwise qualified for admission.

c) After a year from the date of termination for nonpayment, the former member must reapply, and the tender payment of outstanding and unpaid financial obligations to the Chapter, to be considered for membership.

SECTION 7. Resignation. A member may withdraw from the Chapter by sending a written notice of the resignation to the President, which shall be effective upon receipt after fulfilling all obligations to the Chapter.


SECTION 1. Annual Meeting: There will be an annual meeting of the membership that shall be held at such time and place as shall be fixed by the Board of Directors, provided however, that at least six months’ time has elapsed between annual meetings.

SECTION 2. Regular Meetings: A minimum of 3 events or meetings of the Chapter shall be held during each board year.

SECTION 3. Special meetings shall be held upon the call by Chapter Board of Directors or by the President or by 1/3 of the regular members in good standing. The members shall be given notice by post, fax, or e-mail of a special meeting not less than three days in advance. The notice of a special meeting shall state the business to be transacted at the meeting.

SECTION 4. Notice of Meetings: Notice of all meetings shall be given by the secretary by post, fax, or e-mail, as appropriate to reach all voting members.  In the case of regular and annual meetings, not less than ten (10) days and not more than fifty (50) days previous to such meetings, to each member entitled to vote at the meeting.

SECTION 5. Quorum. Twenty-five percent (25%) of Chapter members in good standing entitled to vote shall constitute a quorum at any meeting of the Chapter. A majority vote of the members in good standing present in person or by proxy at any meeting at which a quorum is present shall be sufficient to act.

SECTION 6. Mail Ballot. The Board of Directors may direct that a membership vote be undertaken by posted, e-mailed, or faxed ballot. To be
valid, all completed ballots must be received by the designated Chapter Board Member within fourteen (14) days from date of first posting, and at least twenty percent (20%) of the members eligible to vote have returned their ballots.

SECTION 7. Proxy Voting. Proxy voting is permitted, subject to such inform procedures and rules as the Board of Directors may establish.

SECTION 8. Tie Vote. In the case of a tie vote, the President or the presiding officer shall have an additional vote.


SECTION 1. Composition. The Board of Directors shall consist of the President, President-Elect or Vice-President, Immediate Past President, Secretary, Treasurer and four (4) Directors-at-Large.

SECTION 2. Authority of the Board. The Board of Directors shall have supervision, control and direction of the affairs of the Chapter, shall determine its policies or changes within the limits of these Bylaws, shall actively prosecute the Chapter’s purpose and shall have discretion in the disbursements of its funds. The Board of Directors may adopt such rules and regulations for the conduct of its business and the business of the Chapter as the Board deems advisable, and may appoint such agents as it considers necessary.


a) Any voting member in good standing for at least one (1) year shall be eligible for election to the position of President, President-Elect, Vice President, Secretary and Treasurer. Any voting member of the Chapter in good standing for at least six (6) months shall be eligible for election to the position of Director-at-Large.

b) A member shall not be a candidate for the Board of Directors if his/her election would result in more than two (2) representatives of the same company serving as Directors or officers at the same time.

SECTION 4. Term of Office. Officers and Directors-at-Large shall hold office for one year or until their successors are elected, except the Treasurer who shall hold office for a term of at least two years, but not to exceed four years. The term of office for all Officers and Directors shall coincide with the fiscal year of the Association.

SECTION 5. Meetings. The Board of Directors of the Chapters shall meet at such times as it may determine, but not less than three (3) times each year.
a) Special meetings of the Board of Directors may be called by the President or not less than three (3) directors upon notice to members of the Board at least three (3) days before the meeting date.

b) A majority of the Board membership shall constitute a quorum. In the absence of the President, President-Elect or Vice-President, the quorum is not present, a lesser number may adjourn the meeting to a day not more than ten (10) days later. Each member of the Board shall have one (1) vote.

The Board of Directors may meet by telephone conference so long as each director may hear the other directors participating in the call.

Any action required or permitted to be taken by the Board of Directors may be taken without a meeting if all members of the Board consent in writing or by e-mail to the adoption of a resolution authorizing the action. The resolution and the written or c-mailed consents thereto by the members of the Board shall be filed with the minutes of the proceedings of the Board.

SECTION 6. Vacancies. Whenever any vacancy occurs in the Board of Directors, it shall be filled by a majority vote of the remaining members of the Board. The person so elected shall hold office until a successor is elected at the next election.

SECTION 7. Removal. A member of the Board may be removed for good cause by a two-third (2/3) vote of the Board members present at a special meeting called specifically for that purpose.

SECTION 8. Duties of Officers and Directors-At-Large

a) PRESIDENT: The President shall preside at all meetings of the Board of Directors, shall be the chief executive officer of the chapter and shall be responsible for the conduct of the Chapter’s affairs. The President shall assign duties and Responsibilities to the officers and directors and appoint such standing and special committees as may be required by the Bylaws or as the President may find necessary. Term of office is ONE (1) year.

b) PRESIDENT-ELECT/VICE-PRESIDENT: The PRESIDENT-ELECT/VICE-PRESIDENT shall assist the President in the performance of chapter activities as assigned by the President and the Board of Directors. The President-Elect Vice President will assume the duties of the President in case of the President’s resignation, absence or inability to act. The President-Elect shall succeed to the office of the presidency upon expiration of the President’s term or office.

c) SECRETARY: The SECRETARY shall be the custodian of all Records, excluding financial records, of the Chapter and shall keep, prepare and distribute minutes of all Board of Directors and Membership meetings. All Board Members and the National Office shall receive copies of such minutes. The Secretary shall prepare and serve all notices to the members. The Secretary shall perform such other duties as the President of Board of Directors assigns. Term of office is ONE (1) year.

d) TREASURER: The TREASURER shall keep a complete an accurate account of all receipts and disbursements by the Chapter and shall deposit funds belonging to the Chapter in the Chapter’s bank account. The Treasurer shall direct the preparation of the Chapter’s annual budget and shall disburse funds of the Chapter upon order of the Board of Directors. The Treasurer shall prepare an annual financial statement for submission to the National Office. Term of office: At least TWO, but not to exceed four years.

e) DIRECTOR AT LARGE: The Chapter membership can elect up to four (4) Directors at large. The DIRECTORS AT LARGE shall be voting members of the Board of Directors and will chair such committees as assigned by the President or the Board of Directors. Term of office is ONE (1) year.

f) IMMEDIATE PAST PRESIDENT: The IMMEDIATE PAST PRESIDENT shall chair the Nominating Committee and perform such duties as may be assigned by the Board of Directors.


 Board members have a duty to place the interest of the Chapter foremost in their dealings with the Chapter and with any interactions or transactions between the Chapter and any other company or organization.

Board members may not obtain for themselves, their relatives, or their friends, a material interest of any kind from their involvement with the organization.
If a board member has an interest in a proposed transaction between the Chapter and another company or organization in the form of personal financial interest or professional advancement by means of the transaction, or holds a position as trustee, director, officer in, or consultant to the organization, he or she must make full disclosure of such interest before any discussion or negotiation of such transaction when acting as an agent of the Association.

Any board member who is aware of a potential conflict of interest with respect to any matter coming before the board shall not participate in discussion of, or vote in connection with, the matter.


SECTION 1. Standing Committee. The standing committee of the Chapter shall be:

a) The Nominating Committee, as detailed in the New England Chapter guidelines under Duties and Responsibilities.

b) The Membership Committee. A Chairman of the Membership Committee shall be appointed by the President. The Membership Committee shall be responsible for conducting new membership campaigns, retention and following up on dropped membership. The Chairman shall serve as required.

c) The Program Committee. A Chairman of the Program Committee shall be appointed by the President. The Committee Chairman shall designate other Chapter members to serve as required. The Program Committee shall be responsible for determining and arranging all programs.

SECTION 2. Ad hoc Committees. Other committee, as deemed necessary, shall be established by the President.


SECTION 1. Fiscal year. The fiscal year of the Chapter shall be June 1 to May31.

SECTION 2. Bonding. Any person entrusted with the handling of funds or property of the Chapter shall, at the discretion of the Board of Directors, furnish at the expense of the Chapter a fidelity bond approved by the Board in such sum as the Board shall prescribe.

SECTION 3. Audit. The Chapter may, at the discretion of the Board of Directors, have its financial records audited annually.

SECTION 4. Compensation. Elected officers and directors shall not receive a salary for performances of their duties, but may be reimbursed for out-of-pocket expenses incurred by them in connection therewith. Officers and directors performing services on behalf of the Chapter in addition to their duties as officers and directors may be compensated for such services, subject to disclosure to and approval by the Board.

SECTION 5.  Contract Approvals. Contracts entered into on behalf of the Chapter must be approved by a majority vote of the Board of Directors.  Approved contracts may only be signed by a member of the Executive Committee in order to be considered valid.  A final, signed copy of each contract must be provided to the Treasurer.


These bylaws may be amended or repealed in whole or in part, with the approval of National MRA, and by a two-thirds (2/3) vote of the voting membership present, in person or by proxy, at any Special or Annual Meeting or by mail ballots in accordance with the provisions of Section 6, Article IV.


SECTION 1. Power to Indemnify. The Chapter shall have the power to indemnify any persons who is or was a director, officer, committee member, employee or agent of the Chapter to the full extent permitted by law.

SECTION 2. Liability Insurance. The Chapter may purchase and maintain insurance on behalf of any person who is or was a director, officer, committee member, employee or agent of the Chapter against any liability asserted against him or her and incurred by him or her in any capacity, or arising out of his or her status as such, whether or not the Chapter would have the power to indemnify him or her against such liability.

SECTION 3. Use of Funds and Dissolution. The Chapter shall use its funds only to accomplish the objectives and purposes specified in these Bylaws, and no part of its funds shall inure or be distributed to the members of the Chapter. On dissolution of the Chapter, any funds remaining shall be distributed to one or more regularly organized and qualified professional societies trade associations, charitable, educational, scientific or philanthropic organizations to be selected by the Board of Directors.

Robert’s Rule of Order. The Chapter meetings shall be governed NY Robert’s Rules of Order (latest edition), as deemed necessary by the officer presiding at the meeting except as otherwise provided by these Bylaws.

    • Your information will never be shared or sold.
    • NEMRA would like at least one phone number: work, cell or home. We won't call without good reason.
    • Work or home, whichever you prefer. NEMRA uses this to plan regional events.
    • Your information will never be shared or sold.
    • NEMRA would like at least one phone number: work, cell or home. We won't call without good reason.
    • Work or home, whichever you prefer. NEMRA uses this to plan regional events.